THE ART OF SERVICE
These projects illustrate what I’ve created and learned along the way, from design to marketing to the restaurant floor to the other side of the camera.
2026
A Toast to the Open!
A tennis-inspired menu, bubbles and Manhattan’s iconic skyline.
Moët & Chandon partnered with Electric Lemon for the 2026 U.S. Open on a special menu bringing champagne, cocktails and playful bites to the table. The brief was to capture the collection so I focused on highlighting the elegance of the brand with the restaurant’s distinctive setting.
Having the menu as my starting point, I handled photography, food styling and visual direction.
From Arrangement to Final Frame
Editor’s Note
For me, the beauty was in the refined compositions with pops of color, textures and depth that this collaboration allowed me to put together in a single frame.
Before the First Table
Inside the opening and operations of a fine dining restaurant in New York.
In October 2025, AVRA opened its fourth location inside the historic Moynihan Train Hall complex, making it the largest restaurant in the entire Avra group.
As part of the opening team, my experience ranged from pre-opening logistics and restaurant setup to extensive training in fine dining, international wines and culinary traditions.
Once the doors opened, we gradually began accepting reservations from neighborhood regulars, senior executives, corporate parties and private events until we established a consistent standard of service.
Behind the Scenes
The Opening in Figures
- 20,000 SQUARE FEET
- UP TO 350 SEATED GUESTS,
INDOORS & OUTDOORS - THREE PRIVATE DINING ROOMS,
A DEDICATED LOUNGE, MAIN DINING ROOM & PATIO WITH A VIEW
Editor’s Note
The opening of a restaurant of this scale was one of the most challenging projects I’ve faced so far. It showed me how much effort you have to put in when the standards and expectations are at their highest.
Babbo x J&V
California comes to dinner at a New York institution.
Jon & Vinny’s brought its California personality to Manhattan for a collaboration with Babbo, joining the team for a prix fixe menu.
I photographed the event with a close, immediate feel, pairing crisp light with warm interiors, vivid reds and Jon & Vinny’s unmistakable green.
Editor’s Note
While everyone was busy making sure the event ran smoothly, I was busy capturing those moments of excitement, chaos and everything in between.
A New Chapter, Served Rare
Reinventing a dining experience through Basque traditions and intimate hospitality.
In summer 2025, a José Andrés Group’s restaurant went into a full transformation led by Rockwell Group, becoming Txula Steak: a warm, intimate steakhouse celebrating Basque cuisine, Spanish wines and a distinctly personal approach to hospitality.
As part of the team who brought that experience to life, I helped carry the restaurant’s identity from everyday dining to exclusive private dinners with renowned chefs, political figures and T.V. personalities. Each occasion called for its own level of care and discretion.
Project Highlights
- RESTAURANT REVAMP
- SPANISH CUISINE, WINES & SPIRITS
- FINE DINING, VIP HOSPITALITY & PRIVATE EVENTS
Editor’s Note
This experience deepened my understanding of how a restaurant’s identity extends beyond the menu. Every interaction and detail of service contributes to the story a brand tells and more importantly, how guests remember it.
The New Dress Code
Buddakan’s new uniforms get their first fitting.
Buddakan’s revamp brought new menus from Chef Danny Bowien and Unfiltered Hospitality, and a new wardrobe for the team. I was there for the first fittings, photographing jackets coming off the rail, fits being checked and notes taken along the way.
In Focus:
Editor’s Note
Having been in their shoes before, I wanted to capture the confidence and pride that come with being part of the full fine dining experience.
A World of Rosé
An international celebration of wine and culture.
On June 10, Little Spain hosted International Rosé Day in Hudson Yards, bringing together producers and guests for a series of tastings.
After many years working with Spanish wines, it was particularly exciting for me to contribute to an event celebrating Spain’s rich winemaking heritage.
Project Highlights
- WINE & BEVERAGE
- BRAND ACTIVATION
- HOSPITALITY EVENT PHOTOGRAPHY
Editor’s Note
My time working for José Andrés taught me to look beyond the plate and pay attention to what makes an experience memorable. That perspective continues to shape my creative direction today.
